Break down how a social media ad persuades
When to use this goal
For high school and transition-age students who need to judge sponsored posts, influencer content and online ads. Present levels in critical reading and written or oral response, not grade, decide fit.
- Baseline
- Score one or two analyses of ads with this rubric. Note whether the student can say what is left out, which is the hardest row and the most useful one for daily life.
- Tips
- Use ads for things students actually buy (phones, shoes, games, subscriptions). Links to consumer skills and financial literacy goals for transition-age students.
- Limits
- Ads change quickly; keep a stable set for probes. The goal does not measure actual purchasing choices.
Original IEP Atlas template based on general measurement principles; not copied from any goal bank. ID rd-lit-020.
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Goal
By the annual IEP review date, given a sponsored post or influencer video chosen by the teacher, the student will write or record an analysis naming the target audience, two persuasive techniques with examples, and one fact the ad leaves out independently, earning a score of at least 9 out of 12 on a 12-point media analysis rubric, on 3 of 4 consecutive monthly work samples, as measured by a defined scoring rubric collected monthly.
Baseline: 4 out of 12 rubric points.
- Condition
- Observable behavior
- Criterion
- Measurement method
Measurability check11 of 11 met
Met: Observable behavior. Stated as an action.
Met: Condition. Stated.
Met: Unit fits the behavior. Rubric score fits this behavior.
Met: Explicit criterion. Number and unit stated.
Met: Mastery rule and schedule. Both stated.
Met: Method produces the metric. Rubric scoring gives rubric score data.
Met: Review timeframe. Stated.
Met: Baseline and target compatible. Same unit, change in the right direction.
Met: Aligned with area of need. Still about Literary Analysis & Author's Craft.
Met: Level of support. Defined.
Met: Blanks filled in. Nothing left to fill in.
Checks structure and wording only. Whether the goal fits the student is the team's call.
Short-term objectives (optional)
When are objectives required?Required for students on alternate assessments (34 CFR §300.320(a)(2)(ii)); some states require them for everyone.
Paste into your IEP system
Most district systems have a separate box for each part of a goal. Copy them one at a time, or all at once as labeled text.
- Area of need
- Reading - Literary Analysis & Author's Craft
- Baseline
- 4 out of 12 rubric points.
- Annual goal436 characters
- By the annual IEP review date, given a sponsored post or influencer video chosen by the teacher, the student will write or record an analysis naming the target audience, two persuasive techniques with examples, and one fact the ad leaves out independently, earning a score of at least 9 out of 12 on a 12-point media analysis rubric, on 3 of 4 consecutive monthly work samples, as measured by a defined scoring rubric collected monthly.
- Timeframe
- By the annual IEP review date
- Condition
- Given a sponsored post or influencer video chosen by the teacher
- Behavior
- The student will write or record an analysis naming the target audience, two persuasive techniques with examples, and one fact the ad leaves out independently
- Criteria
- Earning a score of at least 9 out of 12 on a 12-point media analysis rubric, on 3 of 4 consecutive monthly work samples
- Evaluation method
- A defined scoring rubric
- Schedule
- Monthly
Copied as plain text, with straight quotes and plain dashes.
Matching data sheet
Rubric tracker. Scores each rubric criterion and totals them.
Rubric tracker
Rubric score- Student label:
- Target:
- earning a score of at least 9 out of 12 on a 12-point media analysis rubric
- Mastery rule:
- on 3 of 4 consecutive monthly work samples
- Collection schedule:
- monthly
- Method:
- Rubric scoring
- Data collector:
Goal: By the annual IEP review date, given a sponsored post or influencer video chosen by the teacher, the student will write or record an analysis naming the target audience, two persuasive techniques with examples, and one fact the ad leaves out independently, earning a score of at least 9 out of 12 on a 12-point media analysis rubric, on 3 of 4 consecutive monthly work samples, as measured by a defined scoring rubric collected monthly.
| Date | Task / sample | identifies the target audience with a reason (0 to 3) | names persuasive techniques accurately (0 to 3) | gives an example from the ad for each technique (0 to 3) | names missing information or a question to ask (0 to 3) | Total (of 12) | Notes |
|---|---|---|---|---|---|---|---|
Preview shows 4 of 12 rows.
- Score each sample with a 12-point media analysis rubric. Attach or reference the rubric's score descriptors.
- Use the same prompt type and conditions for each scored sample.
- If two people score, check agreement on a few samples before relying on the data.
The CSV opens in Excel or Google Sheets, with formulas. Sheets print blank; no student data is stored.