Identify persuasive techniques in audio and video clips
When to use this goal
For secondary students who take advertisements, influencers, and persuasive speech at face value. The skill is naming the technique being used (emotional appeal, celebrity, bandwagon, exaggeration). Base the choice on a probe with clips.
- Baseline
- Show 10 clips using 4 or 5 taught techniques and record whether the student names the technique and gives evidence. Note whether the student is swayed by the clip ("I'd buy that") without noticing why, which is the point of the goal.
- Tips
- Score correct when both the technique and a piece of evidence are given; a technique name alone is half credit only if the team decides to score that way (note it). Use clips with one dominant technique for probes. Connect to the student's own media use. The reading area covers persuasive text.
- Limits
- Clips often use several techniques, so agree on the primary one in advance. Vocabulary for technique names must be taught first.
Original IEP Atlas template based on general measurement principles; not copied from any goal bank. ID sl-lis-014.
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Goal
By the annual IEP review date, after watching or listening to 10 short advertisement or persuasive clips, the student will name the persuasive technique used in each clip and point to the words or images that show it independently with at least 80% accuracy on persuasive techniques identified with evidence, across 3 consecutive therapy sessions, as measured by opportunity-by-opportunity data collected weekly.
Baseline: 30% accuracy.
- Condition
- Observable behavior
- Criterion
- Measurement method
Measurability check11 of 11 met
Met: Observable behavior. Stated as an action.
Met: Condition. Stated.
Met: Unit fits the behavior. Percent accuracy fits this behavior.
Met: Explicit criterion. Number and unit stated.
Met: Mastery rule and schedule. Both stated.
Met: Method produces the metric. Opportunity (trial) recording gives percent accuracy data.
Met: Review timeframe. Stated.
Met: Baseline and target compatible. Same unit, change in the right direction.
Met: Aligned with area of need. Still about Listening Comprehension & Auditory Processing.
Met: Level of support. Defined.
Met: Blanks filled in. Nothing left to fill in.
Checks structure and wording only. Whether the goal fits the student is the team's call.
Short-term objectives (optional)
When are objectives required?Required for students on alternate assessments (34 CFR §300.320(a)(2)(ii)); some states require them for everyone.
Paste into your IEP system
Most district systems have a separate box for each part of a goal. Copy them one at a time, or all at once as labeled text.
- Area of need
- Speech & Language - Listening Comprehension & Auditory Processing
- Baseline
- 30% accuracy.
- Annual goal412 characters
- By the annual IEP review date, after watching or listening to 10 short advertisement or persuasive clips, the student will name the persuasive technique used in each clip and point to the words or images that show it independently with at least 80% accuracy on persuasive techniques identified with evidence, across 3 consecutive therapy sessions, as measured by opportunity-by-opportunity data collected weekly.
- Timeframe
- By the annual IEP review date
- Condition
- After watching or listening to 10 short advertisement or persuasive clips
- Behavior
- The student will name the persuasive technique used in each clip and point to the words or images that show it independently
- Criteria
- With at least 80% accuracy on persuasive techniques identified with evidence, across 3 consecutive therapy sessions
- Evaluation method
- Opportunity-by-opportunity data
- Schedule
- Weekly
Copied as plain text, with straight quotes and plain dashes.
Matching data sheet
Accuracy tracker. Records number correct and number attempted.
Accuracy tracker
Percent accuracy- Student label:
- Target:
- with at least 80% accuracy on persuasive techniques identified with evidence
- Mastery rule:
- across 3 consecutive therapy sessions
- Collection schedule:
- weekly
- Method:
- Opportunity (trial) recording
- Data collector:
Goal: By the annual IEP review date, after watching or listening to 10 short advertisement or persuasive clips, the student will name the persuasive technique used in each clip and point to the words or images that show it independently with at least 80% accuracy on persuasive techniques identified with evidence, across 3 consecutive therapy sessions, as measured by opportunity-by-opportunity data collected weekly.
| Date | Task / materials | # correct | # attempted | % accuracycorrect ÷ attempted × 100 | Support levele.g., independent, 1 verbal prompt | Notes |
|---|---|---|---|---|---|---|
Preview shows 4 of 12 rows.
- Score only items the student attempted unless the goal defines a fixed set of items. Use the same denominator every session.
- Percent = numerator ÷ denominator × 100. Round to one decimal place.
- Record the support actually provided, even if the goal is independent performance.
The CSV opens in Excel or Google Sheets, with formulas. Sheets print blank; no student data is stored.